1. Introduction and Legal Terms

These Terms of Use ("Terms") govern your access to and use of the Vars Elements & Company website, any related platforms, and all services provided by Vars Elements & Company ("the Agency", "we", "us", or "our"). The terms "user", "you", and "your" refer to any person accessing this website or engaging our services.

By using this website or submitting a project inquiry, you agree to these Terms in full. If you do not agree, you must not use this website or engage our services.

Certain provisions of these Terms may limit the liability of Vars Elements & Company, impose obligations on you, or serve as an acknowledgement of certain facts. Please read them with care.

2. Our Services

Vars Elements & Company provides the following professional services, collectively referred to as the "Services":

• Website Design & Development — strategy-led, conversion-focused design and development, delivered primarily on Framer

• Tech Marketing — including web copywriting, SEO and GEO-optimized copy, founder ghostwriting, and growth marketing assets

• AI Systems & Infrastructure — custom AI workflow automation built on N8N, including lead generation systems, sales pipeline automation, inbound and outbound outreach systems, and marketing automation engines

The full scope, pricing, timeline, and terms of any specific engagement are governed by a separate signed Client Contract issued by the Agency. These Terms of Use govern your use of this website and general interaction with the Agency and do not replace or override any signed Client Contract.

3. Communication

By submitting a project inquiry, filling in a contact form, or otherwise engaging with this website, you consent to Vars Elements & Company communicating with you electronically. This includes communication via email, WhatsApp Business, and any other platform agreed upon between the parties. Such communication forms part of the normal operation of the Agency's services and client relationships.

All formal approvals, amendments, and sign-offs in connection with active client projects must be submitted in writing through the client portal or designated communication channel as specified in your Client Contract. Verbal approvals or approvals communicated through informal channels shall not constitute formal authorization.

4. Responsibilities and Warranties

By using this website and/or engaging our Services, you warrant that:

• You have read and agreed to these Terms and will use this website in accordance with them

• All information you provide to us is accurate, complete, and not misleading

• You are at least 18 years of age, or have obtained consent from a parent or legal guardian

• You lawfully own or have the right to use all materials, content, and assets you submit to us, and that such materials do not infringe any third-party rights

• You will not use this website for any unlawful purpose or in any way that violates these Terms

• You will not upload or transmit any content that is unlawful, abusive, defamatory, discriminatory, or harmful

Any material breach of this clause may result in immediate termination of your engagement with the Agency and may give rise to legal liability.

5. Project Scope and Client Obligations

All projects are governed by a signed Client Contract, which sets out the agreed deliverables, timeline, fees, and revision policy in full.

Clients are required to:

• Provide all required brand assets, content, and media within 3 business days of project commencement

• Submit feedback and approvals within the timeframes specified in the Client Contract

• Consolidate all feedback into a single written submission per revision round

• Obtain all necessary rights and permissions for any third-party content they provide

The Agency accepts no liability for delays arising from the late or incomplete submission of required materials or approvals by the client.

Any additions, modifications, or expansions of scope beyond what is documented in the signed Client Contract shall be subject to a formal scope amendment and additional fees as applicable.

6. Pricing and Payment

All pricing is custom-quoted and confirmed in a signed Client Contract prior to commencement of any work. Pricing displayed on this website (if any) represents starting anchor points only and does not constitute a binding offer.

The Agency operates two primary pricing structures:

• Monthly Retainer — starting from $4,795 per month, applicable to all services, mandatory for Tech Marketing and AI Systems & Infrastructure engagements

• One-Time Project — starting from $7,995; applicable to Website Design & Development only

All fees, payment schedules, deposit requirements, and consequences of late payment are governed exclusively by the signed Client Contract.

7. Revision and Iteration Policy

Revision rounds are included within the agreed project fee as specified in the Client Contract. The following applies to all standard web design and development projects unless otherwise stated in the Client Contract:

• Design stage: up to 2 rounds of revisions

• Development stage: up to 2 rounds of amends

• Copywriting stage: up to 3 rounds of revisions per page

A revision is defined as a single, consolidated written submission of feedback. Piecemeal or fragmented feedback submitted across multiple messages will be treated as one combined revision round.

Any revisions beyond the agreed number shall be chargeable at the Agency's prevailing hourly rate of $60/hour or at a fixed fee as quoted. Additional fees are invoiced separately and payable within 2 business days.

8. Referral Programme

Active retainer clients are eligible to participate in the Vars Elements & Company Referral Programme. Programme terms are as follows:

• 1st verified referral — 15% discount applied to the client's monthly retainer fee for the subsequent billing cycle

• 2nd referral and beyond — escalating discounts mutually agreed and confirmed in writing at the time of each subsequent referral

A referral is deemed valid only upon the referred party's execution of a signed Client Contract and receipt of the applicable deposit. Referral discounts are non-transferable, non-encashable, and cannot be applied retroactively. The Agency reserves the right to modify the Referral Programme terms with prior written notice.

9. Intellectual Property

All content, design, copy, code, and materials produced by Vars Elements & Company as part of the Services remain the intellectual property of the Agency until full payment has been received in accordance with the signed Client Contract. Upon receipt of full payment, ownership transfers to the client as specified therein.

All content on this website, including but not limited to text, design, graphics, and branding, is owned by or licensed to Vars Elements & Company and may not be reproduced, distributed, or exploited without prior written consent.

Any materials submitted by the client remain the client's property. By submitting such materials, the client grants the Agency a non-exclusive licence to use them solely to the extent necessary to provide the agreed Services.

10. Testimonials and Portfolio

By providing a written or video testimonial, the client grants Vars Elements & Company the right to feature that feedback on our website, marketing materials, and social media platforms. This grant is made in accordance with the permissions set out in the signed Client Contract.

The Agency reserves the right to display completed projects in its portfolio unless the client has expressly requested confidentiality in writing prior to project commencement.

11. Confidentiality

Both parties agree to treat all non-public information shared during the engagement as confidential and not to disclose it to any third party without prior written consent. This obligation survives the termination of any engagement.

Client Contracts, referral codes, and programme-specific terms are client-specific and must not be disclosed beyond their intended recipients.

12. Platform Access and Technical Requirements

This website is provided on an "as is" basis. The Agency makes no guarantee that the website will be free from errors, uninterrupted, or compatible with all devices and systems. Access may be suspended temporarily for maintenance or other operational reasons without prior notice.

13. Disclaimers and Limitation of Liability

The Services are provided to the best of the Agency's professional ability. However, the Agency makes no guarantees regarding specific business outcomes, search engine rankings, conversion rates, or revenue results arising from the use of the Services.

To the maximum extent permitted by applicable law, the Agency shall not be liable for any indirect, incidental, consequential, or special damages, including but not limited to loss of profits, loss of data, or business interruption, arising from the use of this website or the Services.

Your use of this website is at your own risk.

14. Indemnification

You agree to indemnify, defend, and hold harmless Vars Elements & Company, its founder, team members, and affiliates from any and all claims, liabilities, losses, damages, or expenses, including legal fees, arising from your use of this website, your breach of these Terms, or your violation of any third-party rights. This obligation survives termination.

15. Dispute Resolution

In the event of a dispute, both parties agree to first attempt resolution through good faith negotiation. If unresolved, the parties may seek mediation through an independent third party. Should mediation fail, the dispute may be referred to arbitration or a competent court of jurisdiction. Neither party shall publicly disclose the existence of a dispute prior to attempting resolution through the above mechanisms.

16. Termination

The Agency reserves the right, at its sole discretion, to suspend or terminate access to this website or any active engagement in the event of a breach of these Terms or for any other legitimate reason. Termination of an engagement does not affect any rights or obligations accrued prior to termination.

17. General Provisions

These Terms may be updated from time to time. The updated version becomes effective upon publication on this website. Continued use of the website constitutes acceptance of the updated Terms.

Nothing in these Terms creates any partnership, joint venture, or employment relationship between the parties. If any provision is found to be invalid or unenforceable, the remaining provisions shall remain in full force. Neither party shall be liable for failure to perform obligations due to events beyond their reasonable control.

18. Contact

For any questions regarding these Terms, please contact us:
Email: varselementsandco@gmail.com
Phone / WhatsApp: +91 83339 05192
Website: varselementsandco.com